Export Tool Kit: Potential Exporter
So you're thinking about exporting. The first step you need to take includes completing an assessment of your company's readiness:
- Do you have the capacity to increase your company's production?
- Do you have the capital to expand your business over the next 3-5 years?
- Does your company possess the human resources and skills to undertake exporting and managing export market entry?
- Does your product or service need to adapt for the new market?
Where do you want to export?
You'll want to identify your target market. Once you've narrowed it down, developing an Export Plan is the next step. Do this through a combination of market research and working with the service providers that can assist you here in Alberta.
Develop an Export Marketing Plan
An Export Marketing Plan identifies that you have:
- thought through the reasons to export
- have conducted a diagnostic of your company
- have conducted a diagnostic of your industry
You must be able to clearly communicate this information, plus your market entry strategy, and have assessed the risks involved in the initiative.
Assistance with Export Preparedness
You can get assistance with this export preparedness process through training and one on one counselling right here in Alberta, or you can just ask questions to help you determine whether exporting is right for you.
Start by contacting one of these organizations:
For a list of export related training and events in Alberta, visit:
Posted: September 2006
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